WELCOME

Welcome to TrendStories, where expert fashion forecasting meets accessible high-end design. Join us as we redefine shopping with lasting premium style you can love for years, not months.

Discover limited editions of gorgeous fashion pieces and outfits you’ll love, designed to empower mindful style choices and embrace individuality. Curated from existing stocks to avoid manufacturing new items, and selected for multi-year relevance, each piece contributes to the solution for less wasteful fashion.

Check the trend stories behind our curated styles, and explore our gorgeous on-trend style to discover the looks that belong in your wardrobe.

Click to watch a welcome video from our founder Jaana.

VALIDATED BY EXPERTS

At TrendStories we believe ongoing fashion relevance is more than what you wear—it's how you connect with the future of style.

Unlike traditional fashion retailers, our collections are hand-picked by leading trend forecasters, ensuring you shop with authority and purpose. Backed by expertise trusted by global fashion leaders like Calvin Klein, Hugo Boss and Zara, we empower you to become a more conscious and confident curator of your wardrobe.

We bring you curated collections rooted in cutting-edge insights, before they arrive in other stores. And we identify which trends have multi-season longevity, so you can invest in style that lasts.

Shop the future of fashion here, now.

LESS BUT BETTER

We care about how we impact the planet. By focusing on curation, we minimize waste and foster considered consumption. By selecting all items from existing stock to avoid making new products, and curating only the truly relevant styles that last, we want to lead the way to a better, more sustainable future.

By using minimum transport and factory packaging to further reduce waste, every step we take is guided by our commitment to less but better fashion.

We make shopping more conscious by:

1. Selecting all styles from existing stock to avoid making new items
2. Focusing on multi-season trends helping you invest in style that lasts
3. Aiming for single-trip shipping to cut down on transport
4. Using basic factory packaging to reduce waste

Together we can make a difference!

Our Values

At TrendStories, we believe style should inspire individuality, mindfulness, and optimism. Our vision is to create timeless fashion that empowers self-expression and reduces waste in an industry often driven by excess.

TrendStories is about more than clothing—it's a movement. We celebrate beauty in design, quality, and purpose, offering premium, limited-edition pieces that stand the test of time. Our curated collections are crafted to help you express your unique style while making thoughtful choices that contribute to a more sustainable future.

Our shared values are:

• Mindful Style: Fashion with purpose—designed to last, not follow fleeting trends.
• Individuality: Encouraging self-expression through unique, on-trend designs.
• Sustainability: Fewer, better pieces to combat overproduction and waste.
• Optimism: Believing in the beauty of creativity, self-expression, and positive change.

CELEBRATING INDIVIDUALITY AND STYLE

Fashion is personal, yet it impacts the world around us. TrendStories was founded to redefine fashion with designs that blend expert forecasting and lasting style. We aim to empower you to shop consciously, celebrate your individuality, and find beautiful and unique pieces that resonate with who you are.

We’re proud to curate less—but better. Our collections focus on high-impact pieces that are versatile, on-trend, and long-term relevant. This means you can build a wardrobe that feels timeless while staying ahead of the curve. Every product is carefully selected to align with key trends and elevated design principles, reducing overproduction and waste.

Each piece comes with a Trend Story, explaining why it’s a trend, how it will evolve, and how it fits your wardrobe for seasons to come. So you can invest in the perfect pieces with confidence.

FOR BRANDS

If your fashion brand wants to stay ahead of trends and be kinder to the planet, we’re here to help. We accurately forecast fashion trends two years ahead, so you can focus on what your consumers truly want. And avoid discounting, unsold stock, or items ending up in the landfill.

Visit our Trend Forecasting Agency site Trendstop.com for details.